Dairy Direct
We are a family-owned business passionately dedicated to empowering Australian dairy farmers with a comprehensive range of top-quality products and exceptional customer service. We treat our farmers like family, valuing integrity and community, and ensuring every interaction enriches your farming experience.
Dr Carl Hockey
Founder and Director
From a young age, Carl knew he wanted to work with livestock, inspired by watching James Herriot on TV. After fulfilling his childhood dream by becoming a vet and working in rural practice, he earned a PhD researching cow insemination technology with Dairy Australia. This amplified his passion for the dairy industry, leading him to start RuralVet, providing essential services to dairy farms in South East Queensland.
Recognising the need for a comprehensive dairy-specific resource, Carl created Dairy Direct, an online one-stop shop offering top-quality products and expert advice. His dedication to excellent customer service and competitive pricing sets Dairy Direct apart, ensuring dairy farmers get what they need, when they need it.
Our Core Values
Farmers are in the centre of who we are. We are passionate about providing you reliable, efficient solutions tailored to your needs, driven by a wealth of industry knowledge and a genuine love for dairy farming.
2023 Australian Independent Rural Retailers QLD Member of the Year Award
In what was our first full year as an AIRR member we were proud to be awarded QLD member of the year. This recognition underscores our commitment to excellence, outstanding customer service, and dedication to supporting Australian dairy farmers. Thank you to our incredible team and valued customers for making this achievement possible.