Dairy Farmer

Dairy Direct

We are a family-owned business passionately dedicated to empowering Australian dairy farmers with a comprehensive range of top-quality products and exceptional customer service. We treat our farmers like family, valuing integrity and community, and ensuring every interaction enriches your farming experience.

From a young age, Carl knew he wanted to work with livestock, inspired by watching James Herriot on TV. After fulfilling his childhood dream by becoming a vet and working in rural practice, he earned a PhD researching cow insemination technology with Dairy Australia. This amplified his passion for the dairy industry, leading him to start RuralVet, providing essential services to dairy farms in South East Queensland.

Dr Carl Hockey

Founder and Director

From a young age, Carl knew he wanted to work with livestock, inspired by watching James Herriot on TV. After fulfilling his childhood dream by becoming a vet and working in rural practice, he earned a PhD researching cow insemination technology with Dairy Australia. This amplified his passion for the dairy industry, leading him to start RuralVet, providing essential services to dairy farms in South East Queensland.

Recognising the need for a comprehensive dairy-specific resource, Carl created Dairy Direct, an online one-stop shop offering top-quality products and expert advice. His dedication to excellent customer service and competitive pricing sets Dairy Direct apart, ensuring dairy farmers get what they need, when they need it.

Our Core Values

Farmers are in the centre of who we are.  We are passionate about providing you reliable, efficient solutions tailored to your needs, driven by a wealth of industry knowledge and a genuine love for dairy farming.

Excellence is at the core of everything we do. We’re dedicated to delivering the highest quality dairy products and services, ensuring that every aspect of our operation meets stringent standards of quality and performance. Our commitment to excellence drives us to continuously improve and innovate, providing Australian dairy farmers with the best possible solutions to enhance their productivity and success. Choose Dairy Direct, where excellence isn’t just a value—it’s our promise to you.
Excellence
We cherish the bonds of family and community, weaving these values into every facet of our operations. We believe in nurturing strong relationships with our clients, treating each one as part of our extended family. Our commitment extends beyond business transactions to supporting and uplifting the communities where our farmers live and work, creating a network of mutual support and enduring trust.
Family and Community
Integrity is the foundation upon which Dairy Direct is built. We uphold the highest ethical standards in all our dealings, ensuring transparency, honesty, and fairness guide our actions. This commitment to integrity means our customers can trust us to deliver on our promises, providing reliable products and straightforward advice without compromise.
Integrity
Partnership is key to our approach with every farmer we serve. We view each client relationship as a collaborative partnership, working together to achieve shared goals and overcome challenges. Our team is dedicated to providing the support, resources, and innovations needed to foster these partnerships, helping to drive success and growth for every farm.
Partnership
Reliability is a cornerstone of our service at Dairy Direct. We understand that our farmers depend on us for consistent quality and timely delivery. Our commitment to reliability ensures that you can count on us for the products and support you need, when you need them, enabling smooth operations and peace of mind for your dairy business.
Reliability
Australian Independent Rural Retailers QLD Member of the Year Award
Award

2023 Australian Independent Rural Retailers QLD Member of the Year Award

In what was our first full year as an AIRR member we were proud to be awarded QLD member of the year. This recognition underscores our commitment to excellence, outstanding customer service, and dedication to supporting Australian dairy farmers. Thank you to our incredible team and valued customers for making this achievement possible.